Learn More about your Privacy Rights
Last updated: 18 December 2020
2. PERSONAL INFORMATION WE COLLECT
Personal Information You Provide
When using our Sites, you may voluntarily provide certain information about yourself or others, such as when you create an account or book a reservation. We may collect Personal Information (information that identifies you or relates to you as an identifiable person) that you may provide through the Sites about yourself or others such as:
- Name, date and place of birth, passport and visa information.
- Postal address.
- Telephone number.
- Email address.
- Information that allows us to provide specialized services to you or fulfill special requests, such as accommodating health or dietary conditions, but we do not collect sensitive information about you, such as health information, except as reasonably needed for us to provide services to you.
- Credit or debit card number, expiration date and security code.
- Social media account information.
- Stay or trip information and preferences, such as your preferred location/facilities, dates and number of people/children traveling with you.
- Demographic information (age, gender, country and preferred language).
- IP address; and Preferences for receiving communications from us or for surveys or promotional offers.
Automatically Collected Information
Our websites collect statistical information about users to ensure a welcoming and accessible website. For this purpose, we may track your movement within the websites, the pages from which you were referred, access times and browser types. We only use this information in aggregate and do not link it to you personally. To gauge the effectiveness of our websites and analyze site traffic, understand customer needs and trends, we do collect some generic information about our visitors. Our web servers recognize and automatically log a visitor's domain name, the web page from which a visitor enters our websites, which pages a visitor visits and for how long, and the visitor’s IP address. We may use anonymous tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide, including using it to evaluate and improve our website. We also collect and store information automatically using cookies and similar technology as described below.
This information does not constitute Personal Information. If we combine anonymized or aggregated data with Personal Information, we will treat the combined information as Personal Information according to this Privacy Notice.
3. HOW WE USE YOUR INFORMATION
- Processing, fulfilling, and recording reservations and/or purchases.
- Billing your credit card for advance purchase reservations and advance deposits.
- Contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities.
- Conducting statistical or demographic analysis.
- Tracking reservations and corresponding hotel stays.
- Sending you emails that relate to a hotel stay.
- Sending you communications such as guest surveys or promotional offers and benefits.
- Communicating special offers, competitions, and featured items if you choose to receive such notices.
- Responding to your inquiries, complaints, and other communications; and
- Providing for the safety and security of our guests and staff and meeting our legal and regulatory compliance requirement.
4. DISCLOSING YOUR INFORMATION
- Any Farah Maghreb entity, hotels and/or residences managed by us.
- Tour operator, travel representative, personal assistant, employer, or spouse that has supplied us with your Personal Information.
- Third parties which we have received your consent.
- Our marketing and advertising partners to provide you with more relevant ads on our websites and to encourage you to return to our websites and to Emailing Services Providers, who securely host emails and act as a supplier to distribute our email communications. We contractually require these service providers to keep your Personal Information safe and secure and they are only be permitted to use your Personal Information for the purposes we specify.
- To third parties not affiliated with Farah Maghreb if we have a good-faith belief that it is reasonably necessary to: (1) meet any applicable law, regulation, legal process or enforceable governmental request; (2) enforce applicable terms of service, including investigation of potential violations; (3) detect, prevent, or otherwise address illegality, fraud, security or technical issues; and (4) protect against harm to the rights, property or safety of Farah Maghreb, our users or the public as required or permitted by law; and (5) to any third parties to the extent necessary with respect to a sale of all or part of our business operations or assets and/or hotels that are no longer managed or owned by Farah Maghreb.
5. OVERSEAS DATA TRANSFERS
By using and/or purchasing our goods and services, we may transfer your Personal Information across multiple jurisdictions. Thus, we may transfer and store your Personal Information:
- On our websites and servers.
- In or to Casablanca, Morocco where our corporate offices are located.
- And to countries where our trusted third-party providers or advisors are located.
Some of these countries may not offer the same level of privacy protection but we will take all reasonable steps to ensure such transfers are taken with adequate security to maintain your privacy.
6. EXPLAINING THE LEGAL BASES FOR PROCESSING
The legal bases for collecting and processing your Personal Information includes:
Consent – we collect and process your data with your consent e.g. when you tick a box to receive marketing communication.
Legal compliance – if required by applicable law, e.g. police, fraud investigations or court orders, we may need to collect and process your data.
Legitimate interest – to pursue our legitimate interests such as providing services and products you have requested in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
We use reasonable technical, administrative and physical measures to protect Personal Information contained in our system against misuse, loss or alteration. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you use to send emails and submit Personal Information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your Personal Information before we receive it.
8. WITHDRAWING YOUR CONSENT
You do not have to provide us with your Personal Information. However, if you choose not to provide certain Personal Information we request and/or require consent to its use and disclosure, you will still be able to visit our Sites but you may be unable to access certain options, products or services and in we may not, as a result, be unable to fulfil your booking.
We offer you the choice of how you receive communications from us. All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive marketing you may opt-out of receiving these communications by clicking on the opt-out section of the marketing communication or changing your account settings, this will remove you from our marketing lists. You have the right to tell us to stop using your information for our direct marketing purposes. Please send your written request, including your name and contact information to the address listed below in How to Contact Us. We will honor your request within 30 days of receiving it or sooner if required by applicable law. Please note that if you unsubscribe from marketing communications you will still receive operational and service messages from us regarding your booking and responses to your enquiries made to us, and that we may hold your details, so we do not send you marketing communications in the future.
9. THIRD PARTY LINKS
We may permit third parties to link to our Sites or to post a link to their site on ours. We do not endorse these sites and are not responsible for other sites or their privacy practices. We do not assume responsibility or liability of any nature whatsoever for the activities conducted or information contained in the third-party websites.
10. CHILDREN'S PRIVACY
We do not knowingly collect Personal Information from children under the age of 13, though we may collect Personal Information about a child as part of the guest registration process or to participate in activities on the websites or at the hotels but always with the consent of a parent or guardian.
11. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
Whenever we collect or process your Personal Information, we will only keep it for as long as is necessary for the purpose for which it was collected, active legal proceedings, an identifiable and ongoing legal business need (such as record keeping) and to the extent permissible by applicable law.
Where there is no sufficient justification to retain such Personal Information, such Personal Information will be safely and securely deleted, disposed of, blocked and/or anonymized for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
13. HOW TO CONTACT US
In order to ensure your request is dealt with expeditiously, please be sure to include your full name, address and telephone number and a copy of a document evidencing your identity (such as an ID card or passport) so we can ascertain your identity and whether we have any Personal Information regarding you, or in case we need to contact you to obtain any additional information, we may require making that determination.
You may also direct your complaint/concern to the applicable data protection authority.
14. COOKIES POLICY
What are cookies?
A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the websites more effectively and load the websites so that it reflects your personal preferences, based on your previous browsing on the websites as well as keywords we may be able to gather from URLs of other webpages from which you accessed the websites.
What cookies do we use?
When you visit the websites, the following types of cookies may be downloaded to your device:
Analytical and Performance Cookies
We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the websites by using cookies. They allow us to recognize and count the number of visitors and to see how often visitors return to the websites, how long they stay and how visitors move around our websites when they are using them. This helps us to improve the way our websites work, for example, it helps users to find what they are looking for easily. The information generated relating to the websites may be used to create reports about the use of the websites and the analytics service provider will store this information.
Advertising and Targeting Cookies
We may use functional cookies that allow us to remember choices you have made on the websites to provide you with a more enhanced user experience by delivering content specific to your interests.
Strictly Necessary Cookies
These are cookies that are required for the administration and operation of our websites. Some cookies that we use are necessary for our websites to function properly and to enable you to move around the websites and use its features.
Third Party Cookies
As of 15 December 2020, these are some of the tracking technologies and cookies we may use on the websites where this policy appears to improve our websites and the experience:
- Facebook Connect – Facebook login connector
- Facebook Custom Audience – Advertiser Targeting
- Google Analytics – Web Analytics
- Google Analytics Audiences – Advertiser Targeting
- Google Tag Manager – Technology deployment
Further information on the general use and function of the third-party cookies listed above can be found at optout.aboutads.info.
How do I turn cookies off?
If you do not wish us to install cookies or you do not agree with how we use these cookies, you can change the settings on your internet browser to reject them. For more information, please consult the “Help” section of your browser or visit aboutcookies.org, allaboutcookies.org or optout.aboutads.info. Please note that if you do set your browser to reject cookies, you may not be able to use all the features on our websites.